PPC Training in Noida

PPC Training in Noida (Google adwords training)

Search Engine Marketing is a wider field as compared to SEO. Under this, you will be learning to create ads, setup search campaign, bid strategy, display advertising, remarketing, shopping ads, monitoring, optimizing and reporting of these paid campaigns.

At Iconic academic, we provide the 100% practical implementation of techniques in Google AdWords along with the certifications.

Our Pay Per Click training program is suited for individuals who are interested in gaining in-depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign.

Our PPC training Course mainly focuses on the top 3 search engines – Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization.

Due to rising demand for Pay Per Click Marketers across the globe, skilled PPC specialists can afford the luxury to choose and pick their jobs. One can also use these skills to start their own entrepreneurial start-ups which are highly profitable.

The PPC Course training in Noida is simplified with registration cost, First amount and final Amount. You will be provided with instant discounts with the full course fees is paid during the first day of you class or during course registration. The fees may also vary based on the class timings you choose and if any installments are paid. Our training centers accept the fees with Cash, Netbanking transfers, Cheque and Demand Draft.

There are prerequisite for learning PPC Course training in Noida. This course is suitable for those who are interested in digital marketing and who want to develop themselves in internet advertising. The PPC course duration in Noida may vary based on the type of course learning choice you make based on your availability. We have training centers conduct the class on regular, weekend and fast track class.

Our Pay Per Click training course will help you to

  • Assess various options available in paid search marketing
  • Structure your Pay Per Click campaigns targeting your niche
  • Choosing your target keywords using software or online tools
  • Create & optimize Google AdWords campaigns
  • Set up advanced strategies in Google AdWords
  • Landing page optimization to maximize revenues
  • Assess cost effectiveness of your Pay Per Click campaigns
  • Create effective Pay Per Click ads
  • We cover each and every aspect of Pay Per Click Marketing which are listed below.

INTRODUCTION

  • What is Pay Per Click (PPC)?
  • History of PPC
  • Online vs Offline Marketing
  • How does PPC work?
  • Evolution of PPC
  • Google AdWords
  • Importance & Benefits of PPC
  • Basic of PPC
  • Yahoo Search Marketing

RESEARCH AND BID MANAGEMENT

  • What is Keyword Research?
  • Importance of targeted keywords
  • Keywords popularity & Search Volume
  • What is bidding?
  • How to increase position on search?
  • Importance of bidding techniques
  • Difference in SEO & PPC keywords
  • Selecting targeted / related keywords
  • Categorizing keywords in Ad Groups
  • What is Quality Score?
  • Bid Management
  • Competitive Analysis for bidding
  • Researching for PPC keywords
  • Analyzing competition keywords
  • PPC keywords tools and resources
  • Effect of Quality Score on bidding?
  • User Defined bids and Automatic Bids

SETTING UP CAMPAIGNS

  • Google Adwords Account Structure
  • Language Targeting
  • Budget Management
  • Using Multiple Account
  • PPC Campaign Structure
  • Device Targeting
  • ROI Management
  • Using My Client Center (MCC)
  • Location Targeting
  • Campaign Management
  • Conversion Tracking

CREATING ADS

  • Create Effective Ads
  • Example of Effective ads
  • Ad Group Monitoring
  • Google Adwords Editor
  • Measurement of Title, Description, URL
  • Features of ads
  • Google Adwords Tool
  • Ad copy testing
  • Ad Group Creation
  • Keywords Spy

REPORTING

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  • Day Parts Reports
  • Traffic Reports

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